Winter Collection 2024

This winter floral campaign, in collaboration with Casa de Perrin, was designed to showcase the seamless fusion of luxury florals and curated tabletop design. The goal was to highlight the elegance, versatility, and sophistication of winter florals in a meticulously styled setting, offering a complete, high-end experience for holiday events. By pairing lush, unexpected floral textures with Casa de Perrin’s exquisite tableware, this shoot redefined seasonal tablescapes, setting a new standard for modern holiday aesthetics.
Project Overview:
• Luxury Positioning: Positioned our brand as an innovator in floral design by embracing bold, modern compositions.
• Trendsetting Vision: Created visually captivating arrangements designed to inspire and set new industry trends.
• High-Impact Styling: Focused on a cohesive, curated atmosphere that elevates traditional holiday florals into artistic statements.
• Branded Experience: Integrated our florals with Casa de Perrin’s tableware to craft fully styled, aspirational event settings.
Key Highlights:
✅ Individual & Staged Shoots: Captured both stand-alone arrangements and fully styled tablescapes for maximum impact.
✅ Diverse Collection: Nine categories, each featuring 5-10 arrangements tailored for luxury holiday events, including Hanukkah and Christmas.
✅ Location-Specific Styling: Shot in a distinct, high-end setting to enhance the holiday ambiance and push engagement on social media.
✅ Collaborative Integration: Shared imagery with Casa de Perrin to extend the reach of the campaign across both brands.
✅ Rapid Execution: Conceptualized, shot, edited, and launched within a one-week turnaround.
✅ Brand Evolution: Updated the website to reflect new branding, including a refreshed logo and visual identity.
This collaboration pushed the boundaries of traditional holiday floral design, blending contemporary luxury with seasonal warmth. The result was a visually striking collection that not only elevates holiday celebrations but also cements our brand as a leader in creative floral artistry.