Halloween Collection 2024

This project marked the first-ever Halloween-specific collection, designed to elevate seasonal floral design into a sculptural art form. The goal was to move beyond traditional arrangements and create a museum-worthy aesthetic that resonates with luxury consumers. With a refined, artistic approach, this campaign introduced dramatic compositions and high-end styling, pushing the boundaries of floral design as art.

Project Overview:
• Luxury Positioning: Targeted a more upscale audience by blending floral design with fine art influences.
• Concept & Execution: Developed six statement arrangements styled with curated props for Halloween-themed events and décor.
• Artistic Photography: Focused on an elevated, gallery-like visual narrative rather than simple product shots.
• Brand Tone: Sophisticated and refined—merging seasonal artistry with high-end design to attract a new audience.

Key Highlights:
✅ First-Ever Halloween Collection: A bold step in expanding seasonal offerings beyond traditional florals.
✅ Sculptural Design Focus: Arrangements designed to be both floral compositions and standalone art pieces.
✅ Refined Photoshoot Aesthetic: Shot, reshot, and fine-tuned over three sessions to achieve the perfect artistic vision.
✅ Rapid Execution: Conceptualized, photographed, edited, and launched in just one week.
✅ Social & Digital Integration: Optimized images and content for web and social media to maximize reach and engagement.

This collection set a new precedent for seasonal campaigns, bridging the gap between floral design and fine art while engaging a fresh, untapped luxury market.